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Real time Analytics with the lens Accelerator Package

HiFX created a high-volume, high-velocity data analytics pipeline to unify raw data from multiple web domains and convert it into meaningful insights.

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Unified User Analytics

Real-Time Insights

Audience Segmentation

Content Personalization

Business Requirement

A leading Indian media conglomerate faces challenges in leveraging user data for content personalization, subscription pricing, and ad targeting. Their current analytics tools, based on Google Analytics, have limited segmentation and sampling capabilities, preventing user-level analysis. Additionally, they encounter data security, privacy, and GDPR compliance issues due to third-party cookie usage. The company requires a real-time analytics solution to enable rapid decision-making and hypothesis testing across their digital platforms.

The business needed

Unified User Analytics

Real-Time Insights

Advanced Audience Segmentation

Content Personalization

Subscription Revenue Optimization

Enhanced Advertising & Targeting

The Solution

Engineering a High-Volume Analytics Platform

HiFX stepped in to create a high volume, high velocity data analytics pipeline that could unify enormous amounts of raw data from multiple web domains and convert it into meaningful insights, to achieve the following goals:

Predict audience interest
Reduce audience churn
Increase audience acquisition
Improve ad targeting
Develop new products
Monetize content

HiFX provides a solution accelerator package called Lens, for setting up high volume and high velocity pipelines, complete with assets and delivery railings. With a technology backbone built based on the AWS Well-Architected Framework, and a horizontally scalable architecture, a data pipeline built on Lens handles enormous amounts of data streaming and batch analytics, and provides real-time analytics on a centralized dashboard. Since our client’s existing infrastructure was already on AWS, Lens was a perfect fit.

The solution included:

Predict Audience Interest
Reduce Audience Churn
Increase Audience Acquisition
Improve Ad Targeting
Develop New Products
Monetize Content

Outcome

Key Platform Capabilities

The implementation of HiFX's intelligent lens management platform delivered measurable improvements in operational efficiency, inventory visibility, and customer experience across retail operations.

Unified Analytics

Using Lens, HiFX built a unified analytics pipeline for our client that currently handles about 150 - 200 GB of data per day and around 1 lakh events per minute.

Real-Time Analytics

Provides real-time user analytics, enabling editors to instantly optimize articles, videos, and ads for better traffic and conversions.

Business Impact

The platform enables predictive personalization, targeted advertising, stronger customer engagement, informed decision-making, and revenue growth.

Campaign Insights

The marketing team can track campaign performance with insights into page views, time spent, and unique and repeat visitors.

Secure Data Pipeline

The data pipeline also eliminated data security concerns of our client and has ensured more conversions for sales campaigns.

Technology Stack

Technologies we Used

Transforming Businesses Through Technology

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Mobile Application & Admin Panel

HiFX designed and developed a scalable mobile application and centralized admin panel for a leading national bakery and café chain, simplifying operations and improving customer accessibility.

Lens

HiFX designed and developed a digital platform to simplify lens inventory management, improve operational efficiency, and enable real-time visibility across retail operations.

Payment Application

HiFX designed and developed a secure payment application to simplify digital transactions, improve operational efficiency, and deliver seamless payment experiences through scalable cloud-native infrastructure.

Single Sign On

HiFX designed and developed a centralized Single Sign-On solution to streamline authentication workflows, improve security, and deliver seamless access management across enterprise applications and platforms.